Is it a shoe? Is it an instrument? Is it a shoe with an instrument in it? Is it magic? Is it real? Is it the future? Is this too many questions? What is it?!
Using technology such as accelerometers and sensors , these Nike shoes are sound controllers that are sent through computer music software and blasted through these speakers. This extremely creative project was created by a musical group called HIFANA in Tokyo.
The concept - A shoe that you plug in and makes a noise when bent and twisted.
The idea - To make music with an 'orchestra' of shoes.
The live recording of the HIFANA music group playing the shoes in the NikeFreeRun + advert.
Don't believe it? Watch this ...
Unfortunately, these won't be on sale - although they would be pretty cool to wear. The message at the end of the advert reads - The NikeFreeRun+ is absolutely a running shoe. Shoes sold at retail will NOT make music when bent or twisted.
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